Selected work
The work, and what each one actually changed.
Mostly the parts people don’t see: how data moves, where a process breaks, and who gets stuck when two systems disagree.
Service design
Service Design · 2026 to 2027
Making SEND journeys easier for families to navigate
A self-initiated project exploring how families and professionals experience SEND services across organisations, and where joined-up design could reduce friction.
Coming soon
Compliance & Service Design · 2025
Consent that protects users without adding friction
Led a review of how feedback journeys captured consent, then designed one global pattern that protects users and brands without adding friction.
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Operations & Service Design · 2024 to 2025
Bringing stock and fulfilment data into one clear view
Untangled shared stock pools into a consistent view of stock health and fulfilment status, carrying the same clarity into Campaign Manager reporting.
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Workflow & Service Design · 2016 to 2017
Rebuilding a customer review around the people doing it
Joined an in-house transformation team to rebuild the software staff used for customer reviews, running workshops with the people doing the job and designing the workflow before the interface.
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Research & Service Design · 2014 to 2017
Telling people the truth about their money
Designed a debt diagnostic and a personalised report for people working out how to repay what they owed, researched by listening to the calls, then defined the template every debt brand after it was built from.
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Data and reporting
Commercial Product · 2025
Helping commercial teams see the value they create
Designed a way to show the long-term value of a campaign, plus comparison tables that put results side by side, so our Commercial Team could demonstrate impact to brands instead of defending it.
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Data & Service Design · 2024 to 2025
Turning disconnected data into clearer decisions
Audited reporting scattered across spreadsheets, standalone dashboards and two disconnected systems, then rebuilt it all into a single hub, halving the time a complex brand report took and giving teams a shared, trusted view for decisions.
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Systems and platform
Information Architecture · 2025
Giving a siloed platform a navigation that scales
Redesigned a SaaS platform’s navigation, mapping actions by user intent rather than department. A three-tier hierarchy that lets the product grow without needing to be restructured again. Signed off, not built.
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Integrations & Service Design · 2025
From developer ticket to guided setup
Turned seven separate integration setups into one guided, self-serve flow, so teams could connect platforms such as Meta and Klaviyo without Engineering.
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Systems Design · 2024 to 2025
Designing notifications that scale beyond a single alert
Defined a notification framework that began with low-stock alerts for CSMs and now extends across data lifecycle and comments, saving hours of manual checking.
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Enterprise Product & Rebrand · 2018 to 2022
A legacy platform made simple, accessible and ready to scale
Took full ownership of an outdated enterprise platform end-to-end, replacing Silverlight with a modular interface. Carried it through a rebrand across UK and French teams, then white-labelled it for La-Z-Boy and an IKEA bid, while advocating for WCAG 2.1 AA accessibility.
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Let’s improve something together.
Open to part-time roles and fractional contracts, two to three days a week.