Selected work
The work, and what each one actually changed.
Mostly the parts people don’t see: how data moves, where a process breaks, and who gets stuck when two systems disagree.
Service Design
Making SEND journeys easier for families to navigate
A self-initiated project exploring how families and professionals experience SEND services across organisations, and where joined-up design could reduce friction.
Coming soon
Commercial Product
Helping commercial teams see the value they create
Designed a way to show the long-term value of a campaign, plus comparison tables that put results side by side, so our Commercial Team could demonstrate impact to brands instead of defending it.
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Operations & Service Design
Bringing stock and fulfilment data into one clear view
Untangled shared stock pools into a consistent view of stock health and fulfilment status, carrying the same clarity into Campaign Manager reporting.
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Data & Service Design
Turning disconnected data into clearer decisions
Audited reporting scattered across spreadsheets, standalone dashboards and two disconnected systems, then rebuilt it all into a single hub, cutting reporting time by over 50% and giving teams a shared, trusted view for decisions.
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Information Architecture
Giving a siloed platform a navigation that scales
Rebuilt a SaaS platform’s navigation, mapping actions by user intent rather than department. Introduced a three-tier hierarchy that let the product grow without needing to be restructured again.
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Enterprise Product & Rebrand
Making a legacy platform simple, accessible and built to scale
Took full ownership of an outdated enterprise platform end-to-end, cutting process creation time by over 40%. Carried it through a rebrand across UK and French teams, then white-labelled it for La-Z-Boy and an IKEA bid, while advocating for WCAG 2.1 AA accessibility.
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Compliance & Service Design
Turning a compliance risk into a simple first step
Led a cross-functional review of how feedback journeys captured consent, then designed one global pattern that protects users and brands without adding friction.
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Systems Design
Designing notifications that scale beyond a single alert
Defined a notification framework that began with low-stock alerts for CSMs and now extends across data lifecycle and comments, saving hours of manual checking.
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Integrations & Service Design
Turning a technical bottleneck into a guided setup
Turned seven separate integration setups into one guided, self-serve flow, so teams could connect platforms such as Meta and Klaviyo without Engineering.
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