Product Design & Information Architecture · Design Lead
Giving a scattered platform a navigation that scales.
Designing a scalable information architecture for SoPost’s next-generation platform.
Role
Design Lead
Worked with
Product, Engineering
Validated with
Internal teams and Customer Success
Outcome
A structure that scales without restructuring
Setting the Scene
In 2025, SoPost rebuilt Campaign Manager from the ground up, and it became clear the navigation needed a complete rethink. The old structure had grown organically, and features like reporting, stock management and fulfilment each lived in their own silo.
The result was inconsistent hierarchies, confusing terminology, and duplicated entry points across the organisation and campaign levels.
I led the redesign of the navigation framework, working with Product and Engineering to define how people should move through a multi-layered, data-heavy SaaS platform in a way that felt scalable, intuitive and future-proof.
Visual coming soon
The legacy navigation: parallel silos and duplicated entry points
Understanding the Problem
The legacy navigation had become fragmented and unintuitive.
- · Inconsistent information architecture: reporting, fulfilment and product setup each used a different structure
- · Poor discoverability: people struggled to find key actions such as viewing orders or managing integrations
- · A flat hierarchy: every page sat at the same level, which overloaded people and broke their expected mental models
The challenge was to rebuild a sense of orientation and flow: where you are, what you are doing, and what comes next.
Redefining Hierarchy and Flow
I mapped the full product architecture and grouped actions by user intent, not by department. That revealed a natural three-tier hierarchy:
- · Organisation level: global controls such as Integrations and Settings
- · Campaign level: the core unit of work for brands
- · Reporting level: insights and performance data tied to campaigns
From that, I defined a dual-layer navigation model:
- · A persistent sidebar for global navigation and orientation
- · A contextual horizontal bar for task-specific actions within each campaign, such as Orders, Stock, Distribution and Feedback
This let people move between strategic and operational contexts without losing their place. It followed established SaaS heuristics: progressive disclosure, recognition over recall, and clear mental models for depth and hierarchy.
Visual coming soon
Three-tier hierarchy and dual-layer navigation model
Collaboration and Validation
Working with my Product Manager and the Engineering leads, I tested early prototypes across internal teams and with Customer Success. The feedback confirmed:
- · Faster navigation and clearer task grouping
- · A stronger separation between brand-level and campaign-level work
- · Better comprehension of where new modules, including ROI reporting, stock and fulfilment, and Integrations, would sit
The new information architecture also left room for future modules without structural change, a key sign that it would scale.
Outcome
The redesigned navigation delivered:
- · A unified, scalable framework underpinning every Campaign Manager module
- · A clear separation between organisation, campaign and reporting levels
- · Reduced cognitive load and better wayfinding
- · A foundation for future permissions and role-based access
This was not a visual refresh. It was a fundamental redesign of how the platform worked and scaled.
Reflection
This project turned SoPost’s navigation from a collection of disconnected routes into a coherent, extensible system. By defining a clear hierarchy and adding contextual layers, we gave people the sense of place, sequence and control that any enterprise-grade SaaS experience needs.
The framework now underpins the whole Campaign Manager ecosystem, connecting Reporting, stock and fulfilment, Integrations and future modules through one consistent, scalable structure. It became the foundation of SoPost’s new platform, serving as both a design pattern and a product architecture.